Meanwhile, the company is benefiting from the use of AI in other areas, Ek stressed.įor example, Spotify’s recently launched AI DJ feature has been gaining traction. “I think the whole industry is trying to figure that out and trying to figure out training…I would definitely put that on the risk account because there’s a lot of uncertainty, I think, for the entire ecosystem,” he said. When later pushed as to what material impact AI developments could have on the business, Ek admitted that the progress in AI is both “really cool and scary” and that there is a risk to the wider ecosystem. “These are very, very complex issues that don’t have a single straight answer…But we’re in constant discussion with our partners and creators and artists and want to strike a balance between allowing innovation and, of course, protecting artists,” he added. And it’s important to state that there’s everything from…fake tracks from artists which falls in one bucket to…just augmenting using AI to allow for expression, which probably falls in the more lenient and easier buckets,” Ek continued. “We’re in constant dialogue with the industry about these things. Both roles it takes very seriously, he said. Ek noted that Spotify had to balance two objectives, including being a platform for allowing innovation around creative works, and one that needs to protect existing creators and artists.
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